20 reglas para diseñar...dicen...

Twenty rules for making good design (rules can be broken, but never ignored)

• 1. Have a concept
• 2. Communicate, don´t decorate.
• 3. Speak with one visual voice.
• 4. Use two typeface families maximum. Ok, maybe three.
• 5. Use the one-two punch!
• 6. Pick colors on purpose.
• 7. If you can do it with less, then do it.
• 8. Negative space is magical-create it, don´t just fill it up!
• 9. Treat the type as image, as though it´s just as important.
• 10. Type is only type when it´s friendly.
• 11. Be universal; remember that it´s not about you.
• 12. Squish and separated.
• 13. Distribute light and dark like frecrackers and the rising sun.
• 14. Be decisive. Do it on purpose-or don´t to it at all.
• 15. Measure with your eyes: design is visual.
• 16. Create images, don´t scavenge.
• 17. Ignore fashion. Seriously.
• 18. Move it! Static equals dull.
• 19. Look to history, but don´t repeat it.
• 20. Symmetry is the ultimate evil.